Norfolk Tourism is the county’s established public and private industry partnership, designed to act as a forum for all Norfolk’s tourism businesses and local authorities.
The partnership evolved from the Shaping the Future Tourism and Leisure Group which was set up to focus on tourism as one of the nine key industrial sectors in the area.
It brings together 38 commercial and public sector organisations with the aim of ensuring that Norfolk has a dynamic and sustainable tourism sector.
Objectives
· Add value to the work of existing organisations
· Maximise efficiencies
· Minimise duplication
· Maximise funding potential
The aim of the Partnership is to make maximum use of resources by working together in the promotion and development of the tourism industry. This is being done by adding value to the considerable amount of very effective work, which is already taking place at a local level throughout Norfolk.